The course describes the operations of a small business. Your studies will include the following topics: selecting a location, planning an efficient layout, describing the licensing and regulatory requirements, choosing a business name, determining hours of operation, determining fixed asset requirements, managing inventory, locating suppliers, investigating insurance and estimating start-up costs. The course content and learning activities will help you develop an operational strategy for your business.

Credit Units: 3

Lecture Hours: 15

Lab Hours: 30

Prerequisites(s): MKTG 155, MKTG 166

Corequisites(s): HR 145

Learning Method(s): Print Distance Individual, Lecture/Lab, Web CT/Blackboard

The course will help you prepare a business plan that combines your finalized marketing, operational, human resource, and financial strategies with a mission statement and executive summary. You will develop a verbal presentation of your business plan and deliver it in a simulated business environment.

Credit Units: 3

Lecture Hours: 15

Lab Hours: 30

Prerequisites(s): FIN 151

Learning Method(s): Print Distance Individual, Lecture/Lab, Web CT/Blackboard

The course describes the methods used to finance a business. You will investigate sources of financing, learn how to approach lenders and examine the basic forms of collateral security. You will also prepare a statement of projected costs and sources of funding for your business. The course describes financial projections focusing on the projected cash flow statement and projected income and expense statements and uses this information to determine the breakeven point and return on investment. You will develop a financial strategy for your business.

Credit Units: 4

Lecture Hours: 60

Prerequisites(s): BUS 154, HR 145

Learning Method(s): Lecture/Theory, Web CT/Blackboard

You will identify human resource requirements for a small business, including creating job descriptions, hiring staff, and managing performance. You will also examine the issues of compensation, discipline, training plan development, and labour standards. You will select a professional support team, and prepare a resume for inclusion in your business plan. You will prepare a complete human resources strategy for your proposed business.

Credit Units: 2

Other Hours: 36

Prerequisites(s): MKTG 155, MKTG 166

Corequisites(s): BUS 154

Learning Method(s): Lecture/Lab, Web CT/Blackboard

You will learn how to conduct primary and secondary marketing research. You will learn how to describe the product, competition, industry, and supplier network for your business.

Credit Units: 3

Other Hours: 45

Learning Method(s): Lecture/Lab, Web CT/Blackboard

You will examine the target market of your business, and how to communicate with them through traditional and electronic means. You will describe the target market, and prepare a promotional plan for your business.

Credit Units: 3

Other Hours: 45

Prerequisites(s): MKTG 164

Learning Method(s): Lecture/Lab, Web CT/Blackboard

You will focus on projecting the revenue for your business. You will examine external factors such as economic conditions, technology, social trends, and regulations; discuss common pricing methods; and calculate market potential and market share. This revenue projection, in combination with the research from MKTG 164 and MKTG 165, will create a marketing strategy for your business.

Credit Units: 3

Other Hours: 45

Prerequisites(s): MKTG 165

Learning Method(s): Lecture/Lab, Web CT/Blackboard