You will study human behaviour in organizations and develop the skills needed to deal with people at work. The course content includes individual behaviour, values, interpersonal relationships and communications, group and team dynamics, organizational culture, leadership and change. All topics are dealt with in the context of diverse formal organizations.

Credit Units: 4

Lecture Hours: 64

Learning Methods: Prior Learning, Televised/SCN, Lecture/Theory

Your studies will focus on a comprehensive study and practice of all aspects of selling in today's dynamic market. Your studies will include the essential traits of a salesperson, psychological factors, product knowledge, selling aids, making the contact, closing the sale, sales management, and selling ethics.

Credit Units: 4

Other Hours: 64

Learning Methods: Prior Learning, Lecture/Lab

You will prepare a basic marketing research report using an applied approach, and you will have the opportunity to participate in projects and simulations that have practical application to a career in marketing. You will design different research instruments and compile a research report.

Credit Units: 5

Other Hours: 80

Learning Methods: Lecture/Lab, Web CT/Blackboard

You will develop an understanding of the fundamental principles of design. You will apply your skills in design principles using applications from graphic illustration photo design software. You will learn techniques to write effective communication messages for various marketing publications, and you will produce a portfolio showcasing your skills.

Credit Units: 6

Other Hours: 96

Learning Methods: Lecture/Lab, Web CT/Blackboard

You will learn basic public relations theory and practice including public relations writing, media relations, and crisis management. You will gain knowledge in the nature of publicity and learn how to get favorable public attention using news releases, interviews, events, and press conferences. You will also study the role of the CMA (Canadian Marketing Association) in providing ethical guidelines for professional conduct, and learn about the responsibilities of working within the marketing field.

Credit Units: 5

Other Hours: 80

Learning Methods: Prior Learning, Lecture/Lab

You will learn the skills and techniques required to make an effective contribution to, and have an immediate impact on, successful projects. Your studies will include techniques and strategies for planning and estimating project costs, forming and managing a project life cycle, and allocating resources. You will develop the knowledge required to monitor a project and manage risk.

Credit Units: 4

Lecture Hours: 64

Learning Methods: Lecture/Theory

Your co-operative education work term will provide you with the opportunity to consolidate theoretical and practical concepts learned in the classroom and gain valuable experience in a work setting.

Credit Units: 0

Other Hours: 0

Learning Methods: Coop Education Work Term

Your studies will provide an introduction to the fundamentals of managerial accounting. You will examine cost concepts, pricing strategies, manufacturing accounting, cost allocation and budgeting processes, and you will be able to select appropriate managerial accounting techniques for decision making.

Credit Units: 5

Lecture Hours: 80

Prerequisites: ACCT 122

Learning Methods: Prior Learning, Print Distance Individual, Televised/SCN, Independent Study, Lecture/Theory

Your studies will focus on the field of commercial law. You will examine in detail the concepts of contract law and how these concepts are influenced by various legislative acts and common law. Particular attention will be focused on laws relating to torts, agency, various forms of business organizations, sale of goods, employment, negotiable instruments, bailments, insurance, real and intellectual property, and secured transactions.

Credit Units: 4

Lecture Hours: 64

Equivalent Courses: ACP 170, LAW 240

Learning Methods: Televised/SCN, Lecture/Theory, Web CT/Blackboard

You will learn to recognize the multi facets of retailing and the importance of these in any business. The course content includes the conceptual and analytical foundations needed to understand all aspects of retail management. Your studies will also focus on a logical sequence targeted towards the development of a strategy for a retail firm and or product. You will learn the skills necessary to budget, plan and manage inventory.

Credit Units: 5

Other Hours: 80

Learning Methods: Lecture/Lab

You will develop an integrated marketing communication plan using current industry practices. Applying the theory and rationale to creating advertisements and developing media plans are components of this course. These essential components will be complemented by an illustration of the strategic use of sales promotion, personal selling, public relations, and event marketing/sponsorship.

Credit Units: 5

Other Hours: 80

Learning Methods: Lecture/Lab, Web CT/Blackboard

You will use a decision-making approach to apply marketing concepts. You will develop the skills and knowledge to engage clients and marketing professionals in strategic discussions and to make presentations. Your studies will include opportunities to develop the skills and knowledge to make the decisions necessary for marketing strategy formulation, implementation, and control.

Credit Units: 5

Other Hours: 80

Learning Methods: Lecture/Lab

You will explore the role of digital media in the marketing and promotion strategies of a business. Your studies will examine the relationship between market research, audience identification, and digital marketing strategy. You will develop business content designed to create interest and engagement in a business. You will learn how to establish metrics and build assessment tools to measure the effectiveness of your digital media marketing strategy.

Credit Units: 4

Lecture Hours: 64

Learning Methods: Lecture/Theory