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Tourism Marketing (TOUR 141)

Your studies will focus on the role, concepts and principles of marketing in a microenvironment. The course content includes developing a marketing plan incorporating a satisfactory marketing mix (product, price, place and promotion). You will understand the role of a marketer with respect to assessing customer needs.

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Sustainable Tourism

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SIAST is Saskatchewan's primary public institution for post-secondary technical education and skills training. A member of Polytechnics Canada, SIAST's programs range from certificates to degrees. The institution serves 26,000 distinct students through campuses in Moose Jaw, Prince Albert, Regina and Saskatoon, and through extensive distance education opportunities.