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Marketing Strategy (MKTG 166)

You will focus on projecting the revenue for your business. you will examine external factors such as economic conditions, technology, social trends, and regulations; discuss common pricing methods; and calculate market potential and market share. This revenue projection, in combination with the research from MKTG 164 and MKTG 165, will create a marketing strategy for your business.

No class May 18

Prerequisites: Market Research 2

(Wascana), 45 hours/15 weeks, Additional costs: Text(s) and required materials
CRNStart DateFeeLocation
CRN: 201402-565September 2, 2014 - December 12, 2014
Registration Deadline: October 13, 2014
Register Online
CRN: 201403-626January 5, 2015 - April 24, 2015
Registration Deadline: February 16, 2015
Register Online
CRN: 201403-47April 27, 2015 - June 17, 2015
Mon, Wed - 7:00-10:00 pm
Room: 720
No Mid-Term Exam, No class May 18 (Wascana)
Registration Deadline: April 29, 2015
Register Online

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SIAST is Saskatchewan's primary public institution for post-secondary technical education and skills training. A member of Polytechnics Canada, SIAST's programs range from certificates to degrees. The institution serves 26,000 distinct students through campuses in Moose Jaw, Prince Albert, Regina and Saskatoon, and through extensive distance education opportunities.