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Event Planning and Public Relations (MKTG 225)

You will apply the process involved in designing and planning special events including participation in the preparation and execution of a special event. Emphasis will be placed on event goals, the planning process, establishing and maintaining event budgets and contracts, event marketing, and the solicitation of event sponsors. You will also learn basic public relations theory and practice including public relations writing and media relations. You will gain knowledge in the nature of publicity and learn how to get favourable public attention as well as use basic public relations tools such as news releases, interviews, press conferences, e-newsletters and posters.

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SIAST is Saskatchewan's primary public institution for post-secondary technical education and skills training. A member of Polytechnics Canada, SIAST's programs range from certificates to degrees. The institution serves 26,000 distinct students through campuses in Moose Jaw, Prince Albert, Regina and Saskatoon, and through extensive distance education opportunities.